PLANTERS SWEET & SPICY PEANUTS

To launch the new sweet & spicy peanuts, we needed a frontman that matched their chaotic flavor palette: Oliver Tree. Inspired by his iconic mullet, we launched a wig that allowed everyone to get into sweet & spicy character as they snacked on these salty pieces of heaven & hell.⠀

The Drum, Mashed, TrendHunter, Dexerto, Reddit (lol)

SWEET IN THE FRONT. SPICY IN THE BACK.