Duracell: built different

People think all batteries are the same, but they aren’t. And how did we go about proving it to the world? By introducing a new mascot, a super-jacked scientist. Because Duracell is Built Different, and they’re the only battery made with Power Boost Ingredients.

Adage Muse

Evergreen :30

Holiday :30

OOH

Role: CD, Art Director
CD, Writer: Kevin O’Connell
ECD: Seth Jacobs
AD/Social: Alison Chen
Director: Vincent Peone
Photographer: F. Scott Schafer