fresh step clean paws

Fresh Step introduced, Clean Paws, the first low tracking litter designed to stay in the box, and off your floors. So, naturally, we rigged a sheet of plexiglass 20ft into the air and had cats show off their clean paws for the camera. 

Cats on glass :15

vacuum :30

cats on glass gallery 

We didn't just create an adoption event for the sole purpose of petting cats, for every picture posted Fresh Step donated a box of litter to the Humane Society. 

Role: Art Director
ACD: Alyssa Ollis
Copywriter: Laura Walker
ECD: Kevin Thomson