Is a s’more a sandwich?

On National Sandwich Day Jet-Puffed Marshmallows wanted to steal the spotlight. So we decided to make the claim that a S’more is a sandwich. There’s no debate—a s’more in its basic construction is a sandwich. But some people have trouble wrapping their heads around it.

We let the people decide

IT WAS A YES, SO WE MADE IT OFFICIAL WITH

the Jet-Puffed S’moagie

An artisan s’more sandwich consisting of a graham cracker-infused hoagie roll layered with toasted JET-PUFFED marshmallows, dark chocolate and sea salt spread, crispy prosciutto and brown sugar glaze.⠀

We made it available at a famous NYC sandwich shop, Alidoro, and it was even sold nationally on Goldbelly.com

There were tears, happy ones and ones of disgust

BUT we were looking to start a debate, and it was noticed

the result: It may be be deliciously polarizing, but yes a s’more is a sandwich.

Role: ACD, Art Director
ACD, Writer: Alisha Vollkommer
GCDs: Jackie Blaze & Katherine O’brien
ECD: Mike Pierantozzi