applebee’s Holiday gift card

Applebee’s needed to sell a gift card by tugging on some heartstrings during the holidays. So we took inspiration from a few movies that ya know, might be a bit nostalgic for some people. All it took to sell this story through was a moodboard compilation of “Rudolph the Red-Nosed Reindeer” and “Santa Claus is Comin’ to Town”.

Character development

Role: Senior Art Director
Senior Copywriter: Sadie Caparelli
GCD: Jeff Anderson